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When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. The level of sales is the ________ in this experiment.

a) dependent variable
b) independent variable
c) hypothesis
d) extraneous variable
e) error variable

Answer :

felipe020392

Answer:

a) dependent variable

Explanation:

It's the dependent variable of the experiment, because all the investment to reposition the brand will depend of the resources and the quality of the advertising campaign that the will make with the product. The equation will be something like this:

Level Sales = Inputs New Campaign X + $500.000

In the Equation as you can see the level of sales will depend of the input of the advertising campaign, it will determine the performance of the sales.  

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