Answered

Many multinational companies have found that they need to alter their products to meet regulations or consumer preferences in other countries. Unilever discovered that customers in emerging markets such as Indonesia, Pakistan, and Sri Lanka have use for their products, but may not be able to afford a full-size bottle of shampoo or bar of soap. As a result, when Unilever looks at new-product development for these countries, they probably:

Answer :

Answer:

As explained below.

Explanation:

  • As an MNC the Unver needs to change in its policies regarding the trade of goods and services in Asian markets as thee are low segment markets with limited capacity to take the products and services hence the pricing in these markets should of low or affordable quantities keeping in view the quality of the stuff.
  • The targeted audience in Pakistan, Sri Lanka, and Indonesia has there own set of demands and there tastes and preferences, so keeping in mind the character of the population they are dealing with can help a lot in terms of Asian markets and those products may suit their needs more.

Other Questions