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In their​ research, Fiber One product managers consistently heard that the awful taste of fiber was a real barrier for many​ consumers, even though they realized they needed more fiber in their diets.​ So, during the​ __________ phase of the new product development​ process, the team at Fiber One tested different product formulations for its new Fiber One bars to ensure the product achieved the optimum​ taste-fiber trade-off.a. Commercialization
b. business analysis
c. idea screening
d. product development
e. concept testing

Answer :

Samawati

Answer:

d. product development

Explanation:

The process of creating new products with added features that benefit the customer is called product development. Businesses continuously research to find out what are the customers' preferences. They will invest in developing products that suit customer's needs.

Fiber one is developing a product whose taste will be acceptable by its customers.

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