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In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are bound to tradition. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They are called:
A. laggards.
B. generics.
C. decliners.
D. late majority.
E. luddites.

Answer :

Answer:

A. laggards.

Explanation:

  • The laggards are the last to adopt the innovation and are unlike the other categories show little or no optional leadership as these individuals usually have fear when adopting or changing to a new type of technology and thus show resentments.
  • As they typically traditional and socially low cost with no option leaders. And only tend to contact the family of the close ones.

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