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The advertising message should focus on the key ___ of the product that are important to a prospective buyer in making trial and adopotion decisions

Answer :

Answer: Benefits

Explanation: The advertising message is the content of an advertisement. An advertisement is the process of drawing public attention to a particular product via various means of communication, such as Mass media and social media.

The message of an advert should clearly show the benefits of purchasing a product as this would appeal more to the customers.

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