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A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called a. roles. b. social influences. c. motivational influences. d. cultural influences. e. personality influences.

Answer :

Answer:

b. social influences

Explanation:

Cultural influences is when a person's culture influences his buying decision. For example, it is forbidden in some cultures to eat pork. A person from that culture would not buy pork.

Personality influences is when a person's personality influences buying decision.

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