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________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

Answer :

adeogunyemi adeogunyemi

Today at 11:12 AM

Answer:

Customer Perceived Value (CPV)

Explanation:

CPV is associated with product marketing and branding. It state that success of product depends on customer perception about the product or service ability to setify their needs. Customers interpret and react to marketing messages.

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