Home Depot is planning a TV advertising campaign to target do-it-yourselfers who do maintenance projects on their house, condo, or other dwelling units they own. To find such information, the Home Depot marketing research team begins by using data from the US Census Bureau. This is an example of:
a. Primary data
b. Secondary data
c. Observational data
d. Convenience data
e. Dichotomous data

Answer :

Numenius

Answer: (B) Secondary data

Explanation:

  The secondary data is one of the form of collection of information and also analysis of all the organizational records.

The main advantage of using the secondary data is that it helps in analyzing the data and also the secondary data are used in economical way.

It also saves a lot of time and also the resources during the research time. According to the given example, the secondary data is the correct answer.

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