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A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach. This commercial uses _____ conditioning techniques, following an approach to advertising that was pioneered by _____.
classical; John B. Watson

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osondumartins

Answer:

CLASSICAL; JOHN B. WATSON

Explanation: Classical conditioning technique is a technique used in learning which involves the pairing of two factors or stimuli,the two stimuli include a BIOLOGICALLY ACTIVE STIMULUS AND A NEUTRAL STIMULUS.

JOHN B. WATSON is famous Behavioural psychologist who stated that a child behaviour is greatly determined by the environmental factors existing around the Child. This highlighted approach to advertising was pioneered by JOHN B. WATSON.

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