Answered

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?1. So that spend is not reallocated between two different marketing objectives2. To avoid any potential keyword duplicates between different marketing objectives3. So that seasonal trends can be better identified for each individual marketing objective4. To prevent campaigns from becoming "Limited by Budget"

Answer :

jepessoa

Answer:

1) So that spend is not reallocated between two different marketing objectives

Explanation:

When you determine the objectives or goals of any type of activity, you must be sure that they are measurable and you can decide if they were successful or not.

If a company has two different marketing campaigns with two different objectives or goals, you will need a cost benefit analysis in order to be able to measure how successful each campaign was.

For example, marketing campaign A increased product's A sales by $100,000, but its total cost was $80,000. On the other hand, campaign B increased product's B sales by $200,000 and its total cost was $40,000. Since campaign B generated higher sales per dollar invested, then it was more efficient.

Other Questions