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The strategic planning process begins with _______. a. marketing objectives b. organizational mission and goals c. SWOT analysis d. finance objectives e. business-unit strategies

Answer :

hyderali230

Answer:

b. organizational mission and goals

Explanation:

Strategic planning process has following sequence:

b. Organizational mission and goals

c. SWOT analysis

a. Marketing objectives

d. Finance objectives

e. Business-unit strategies

So according to above sequence the correct option is b. organizational mission and goals

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