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In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in:________.
a. mainstream marketing
b. relationship marketing
c. market aggregation
d. societal marketing

Answer :

sadddamkashmiri801

Answer:

Option (b) Relationship Marketing

Explanation:

Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.

Answer:

The correct answer is letter "B": relationship marketing.

Explanation:

Relationship marketing is an advertisement approach by which firms focus on Customer Relationship Management (CRM) to generate long-term relationships with clients instead of individual sales. Relationship management attempts to make customers familiar with the product or service of the firm and increasing customer portfolio by word-of-mouth promotion.

Firms implementing this approach replace the process of acquiring new customers for the process of "recycling" clients.

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