Answer :
Answer:
The correct answer is B) Psychological; sociocultural.
Explanation:
Social influence is a social psychological process in which one or more people influence the behavior, attitude, feelings, opinion and / or attitudes of others. In this process, factors such as persuasion, social conformity, social acceptance and social obedience are taken into account.
Answer:
B) Psychological; sociocultural
Explanation:
The psychological factors that influence an individual's buying decision process are divided into:
- motivation: what drives a consumer to develop a purchasing behavior
- perception: how and individual selects and interprets the information he/she receives
- learning: we learn through our actions
- beliefs and attitudes: the convictions about something that influence the individual's purchasing behavior
The sociocultural factors that influence an individual's buying decision process are divided into:
- reference groups: other people that an individual sees as his/her personal standard
- family
- social status