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DG Loans, a mortgage lender, was charged with a discrimination lawsuit. It alleged that the company was offering loans at higher rates of interest to African-American consumers. In response to these allegations, DG Loans sent out e-mail queries to its African-American customers to get feedback on their experiences with the firm's lending offices. This feedback was subsequently collected and released to the news media. This is an example of

Answer :

DG Loans sent out e-mail queries to its African-American customers to get feedback on their experiences with the firm's lending offices. This feedback was subsequently collected and released to the news media. This is an example of PUBLIC RELATIONS.

Explanation:

  • Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It involved managing relationships with a number of important audiences, including consumers.
  • Public relations professionals shape an organization's image. They build the brand AND spread the organizations message and minimize the effect of negative publicity.
  • PR people can reach people with the help of written tools and influence their target markets. The tools may include materials like annual reports, brochures, article, company newsletters and magazines.
  • Public relation skills, such as compelling writing and media relations, are always valuable. Advances in technology have let to addition of new skills, like social media content creation, analytics, SEO, and programming, must complement traditional skills in order to create and analyze PR in a tech world.

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