NAME THAT FUNCTION! Directions: In the blank, write the marketing function that is illustrated by each statement. An article in a newspaper explains that a new business is about to open. A business analyzes what competitors are charging for products. A consumer answers survey questions after tasting a new food product. A manufacturer determines which retailers will offer its products. A quick-serve restaurant adds pancakes to its breakfast menu. A company creates its marketing budget for the next fiscal year. A department store marks up cookware by 20 percent over cost. A retailer offers customers the products they want. A business decides to use billboards rather than radio commercials. A company decides to distribute its products directly to the ultimate consumer. An electronics store predicts how many televisions it will sell. A sporting goods store decides to carry a line of tennis racquets. Businesses research what type of products the competition is offering. A bookstore connects with customers using an online catalog and ordering system. A manufacturer analyzes different market segments.