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Tyrian purple garments became status symbols throughout the Mediterranean.Conflicts arose as other Mediterranean people competed for the sea snails that produced the dye.Scribes throughout the Mediterranean began keeping records in purple ink.Tyrian purple garments were rejected by other Mediterranean people, who did not want to be associated with the Phoenicians.
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I hope this helps even if this question was 5 years ago :,) ok I think your answer is " It was so rare it became a symbol of great status and wealth. "
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