Answer :
Answer: Brand personality
Explanation:
Brand personality is what the customers can easily relate to about a particular brand. To develop and maintain a strong brand, having a brand personality is vital.
From the question, we are informed that Harley appeals include freedom, independence, power, and authenticity and that Harley-Davidson doesn't just sell motorcycles, it sells self-expression, lifestyles, aspirations, and dreams. This illustrates brand personality.
True, its illustrated Core Customer Value.
Core customer values refers to the perception of what a product or service of a company is worth to a customer against the effort of buying such product.
- These values are what attracts customers to a product or a firm.
- Question sometime asked by customer that what do i gain from this product despite being costlier? The Core values the customer got from the product or firm keeps the attraction.
In conclusion, the values are displayed effectively by product or firms in other to persuade new customer as well as to attract existing customers.
Learn more about Core customer values here
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