Answer :
Answer:
Mass customization
Explanation:
Mass customization is a business approach that focuses on providing customized goods and services to customers. It is a strategy that requires flexibility, integration, and personalization to make customized products that suit each customer's needs.
The biggest challenge with mass customization is the cost element. A business needs to have sufficient customer orders to deliver quality customized products at a competitive price.
Mass customization is the availing of tailor-made products, unique and to each customer's liking. By allowing each customer to set their preferences, Sunnyside Travel is involved in mass customization.