Answer :
When Zappos focused on aligning and maximizing customer service, distribution, product selection, and other key areas, they were focused on creating a winning strategy.
What is a winning strategy?
A winning strategy overtakes the competition by:
- Issuing an inspirational statement of purpose and direction.
- Undertaking market and customer positioning.
- Developing customer and employee value propositions.
- Leveraging competitive advantages with leadership
- Ensuring constant restructuring and improvements.
Thus, when Zappos focused on aligning and maximizing customer service, distribution, product selection, and other key areas, they were focused on creating a winning strategy.
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