Answer :
The term that describes interactive online advertising which contains drop-down menus as well as built-in games which engage viewers is Rich media.
- Rich media can be regarded digital advertising term for an ads. It contains some advanced features such as video, search engines, drop-down menus.
- All these advanced features are used to encourage viewers so they can interact and engage with the content.
Therefore, Rich media is the correct term.
Learn more at
https://brainly.com/question/24254279?referrer=searchResults