From the time users first visit a new website, or view a new media piece, how much time will they spend on the site before they move on?

a- They will spend as little time as possible; people tend to pay little attention to new sites.

b- They will spend as much time as they have; people tend to linger on new websites.

c- They will stay as long as they have to; this is why it is a good idea to “hide” important information.

d- They will stay as long as they are engaged; this is why it is a good idea to make important information easy to find.