Answer :

A company should aggressively promote to the target market one benefit.

What is product differentiation?

Product differentiation refers to strategies used by producers to make their product unique from others. This means that at a glance, consumers or buyers can quickly spot the products compared to the competitors.

With regards to the above, product differentiation entails having a product with distinct features hence companies should promote one benefit to the target market.

Therefore, a company should aggressively promote to the target market one benefit.

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