Answer :
When a firm allocates advertising funds using the share-of-market/share-of-voice method, it will have a tendency to D. be bold in its attempt to link advertising dollars with sales objectives.
What is the share-of-market/share-of-voice method?
The share-of-market/share-of-voice method is a measure of the market owned by the firm's brand compared to competitors'.
The share-of-market/share-of-voice method gauges a firm's brand visibility and market dominance.
Answer Options:
A. become overly competitive in all marketing activities.
B. rely too heavily on the budget-buildup method.
C. maintain a lower percentage of media exposure than its competitors.
D. be bold in its attempt to link advertising dollars with sales objectives.
E. overreact if competitors increase their advertising budgets.
Thus, when a firm allocates advertising funds using the share-of-market/share-of-voice method, it will have a tendency to Option D.
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