Answer :
Behavioral targeting techniques increase the effectiveness of banners, rich media, and video ads.
A marketing strategy called "behavioural targeting" collects data from web users to enhance advertising campaigns. This method entails gathering information on a prospect's browsing and purchasing habits from a variety of sources.
This information helps create advertisements that are relevant to a particular user's habits and interests, and allows the publisher to display those advertisements on that visitor's web browser. This process compiles web searches, purchase history, frequently visited websites, and other information to create a complete user profile that reveals what your audience wants, avoids, and buys.
With the use of these data pieces, businesses can produce ads that are specific to the requirements and interests of certain customers while avoiding sending messages that viewers could find offensive or unnecessary.
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