The business environment keeps on changing in many aspects, and as manager, the important thing to keep in mind is focusing on various factors while planning and executing operations. Every internal and external factor relevant to the business has a great impact on the company’s operational activities. In other words, both internal and external factors create the company’s business environment. A manager should evaluate the dynamic of internal and external factors, as it allows the manager to minimize the impact of unexpected changes and protect the organization against any predictable events.
i. Identify TWO (2) environmental uncertainties in aviation industry.
ii. Based on your answer in 2(i), explain ONE (1) strategy to minimize the environmental uncertainties to the organization.