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Modern business has evolved through three main stages, the sales concept, the marketing concept, and finally today the production concept. the most successful organizations today focus upon the production concept, viz., they focus upon building a superior product or providing a superior service, knowing that "if you build a better mousetrap, the world will beat a path to your door." good strategic management follows this model and begins with the production concept.

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metchelle
I think building a better product would best fit the quote. Giving the best out of the product and if the consumers see how it would help them would make it to the market. Services is secondary if the product is really good then it would directly be seen by the consumers.

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