Shawn likes to open his presentations with jokes in order to grab the attention of his audience. Which of the following should Shawn keep in mind while doing so?
a) He should include complex charts to inject a serious note.
b) He should avoid eye contact with his audience while telling jokes.
c) He should use funny visuals to make his jokes more memorable.
d) He should tie his jokes to his key messages.
e) He should make up a humorous story about the company.