Answer :
The answer to this question is (b.) a social element to reflect what is morally right and worthwhile.
The companies use this tactic in order to gain favour from potential customers by aligning their value with the customers'. When customers feel that a company is reflecting all the values that they believe in, they will be more likely to be loyal to that company and keep buying their products
The companies use this tactic in order to gain favour from potential customers by aligning their value with the customers'. When customers feel that a company is reflecting all the values that they believe in, they will be more likely to be loyal to that company and keep buying their products