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A prospective buyer goes through a sequence of stages from initial awareness of a product to eventual action (either trial or adoption of the product). the stages include awareness, interest, evaluation, trial, and adoption, and are referred to as __________.

Answer :

I believe the answer is: the hierarchy of effects
the hierarchy of effects is a model that advertisers use in order to attract consumers' interest toward their product.
The method was first introduced in 1961 by Robert J Lavidge and Gary A Steiner. T and has been widely popular among advertisers ever since.

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