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Why are many companies so concerned about brand​ management? companies use brand management
a. to eliminate excess capacity and earn economic profits in the short run.
b. to collude with other firms and earn economic profits in the long run.
c. to maintain product differentiation and earn economic profits in the short run.
d. to produce a product identical to that of competitors and create network externalities in the short run.
e. to achieve productive efficiency and maximize economic surplus in the short run?

Answer :

Why are many companies so concerned about brand​ management? Companies use brand management to maintain product differentiation and earn economic profits in the short run.
Brand management is defined as the analysis a business uses and plans to see how well their brand is perceived or what they need to change about the perception of their brand in the market. To have good brand management, having a good, strong bond with your target market is imperative. Companies strive to have good brand management so that they can have their product stand out against their competitors.

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